Track 7: Methodological Innovation in Management and Organization Research

Relevant AOM Divisions/Interest Groups: RM, NEUB, MED, MOC, OMT

This track invites contributions that advance methodological and analytical frontiers in the study of organizations, work, and service ecosystems. We welcome research that strengthens theory-building by innovating research designs, data sources, and analytical logics.

Illustrative Sub-Themes

  • Longitudinal, processual, and ethnographic research designs, including real-time fieldwork and historical process tracing.
  • Mixed-methods and multimodal analytics, combining qualitative, quantitative, visual, and digital trace data.
  • AI-assisted modelling and science mapping, including machine learning, bibliometrics, and computational social science approaches.
  • Neuroscientific and physiological measures in organizational research, such as biometrics, affective computing, and embodied cognition.

Indicative Research Questions

  • How can complex, dynamic, and multi-level service ecosystems be studied with greater methodological rigour and sensitivity.
  • What new forms of data and analytical logics are reshaping knowledge production in management research?
  • How can methodological innovation strengthen theory development, not merely technical sophistication?

What ethical, epistemological, and practical challenges accompany emerging research methods? 

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