Relevant AOM Divisions/Interest Groups: ENT, TIM, ONE, SIM, OMT
This track invites theoretically grounded and empirically rigorous research that examines entrepreneurial processes, innovation dynamics, and venture creation within service-driven and knowledge-intensive sectors. Contributions are encouraged that advance understanding of how new ventures address grand challenges, reconfigure institutional environments, and build sustainable business models in hospitality, tourism, healthcare, education, and other service ecosystems.
Illustrative Sub-Themes
- Innovation in sustainable tourism, eco-hospitality ventures, and community-led tourism entrepreneurship
- Social and sustainable entrepreneurship, including hybrid organising, impact logic, and purpose-led venture creation.
- Frugal and inclusive innovation models, especially in emerging and resource-constrained contexts.
- Institutional entrepreneurship and ecosystem creation, including boundary work, legitimacy-building, and institutional work.
- Scaling hybrid and impact ventures, with attention to governance, financing, partnership architectures, and organisational identity.
Indicative Research Questions
- How are entrepreneurial opportunities socially constructed in response to environmental, social, and institutional pressures?
- How do entrepreneurs navigate tensions between social mission and commercial imperatives in hybrid ventures?
- What strategies and organisational designs enable scaling without mission drift?
- How do service entrepreneurs mobilise resources, legitimacy, and stakeholder support in complex ecosystems?